Debbie Mayo Smith, International Motivational Speaker
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Archive for the ‘Debbie’ Category

Common keyboard shortcuts you should know and love

Tuesday, April 19th, 2016

The following shortcuts will save you a lot of time and stress while sitting at the keyboard. This is a go to table to help you memorise these important shortcuts.

Open CONTROL + O
Undo CONTROL + Z
Save CONTROL + S
Print CONTROL + P
Close the active window ALT + F4
Bold CONTROL + B
Italic CONTROL + I
Underline CONTROL + U
Align right CONTROL + R
Align center CONTROL + E
Align left CONTROL + L
Copy CONTROL + C
Cut CONTROL + X
Paste CONTROL + V
Open the clipboard CONTROL + C + C
Select whole document CONTROL + A
Spell checker F7

If you like this tip please share it with your friends and colleagues.

Five Strategies To Get Read

Tuesday, April 12th, 2016

We all have to write. Memos. Reports. Articles. Content for newsletters. Persuasive emails. Your problem is how to get them not only read, but remembered or actioned.

Here are a few tips to improve your results.

  1. Use subtitles.
    You cannot do a better favour for your reader than to break up a page of text by adding subtitles  to your paragraphs. Have the subtitle capture the essence, sum up what the paragraph contains. Let’s face it – in today’s busy world, everyone skims. By making good subtitles, you’ll get your message across and make it easier to read. Physically and mentally.
  2. Use headlines.
    Headlines really make a difference. Use them for to begin all your communications; they’re not just for advertisements. The headline will attract your reader’s attention and set their expectation for what is to come.
  3. How to write headlines and sub-headlines?
  • Twitter like. Short. Never use more than fifteen words.
  • Get a quote (don’t forget to use quotation marks – that draws attention).
  • Make it easy to read. Don’t use flowery fonts, reverse type, all caps or italics.
  • Stir emotions. Emotions motivate people into action – the stronger the emotion, the more prompt the action.
  1. Know Your Audience
    If writing for senior management, a clever strategy is to put the conclusion first, then the supporting information (to reach that conclusion). They’re used to dealing with the bottom line and don’t want all the minute details.

Edit. Edit. Edit.
Take out the superfluous. Eliminate adverbs and adjectives to shorten. Remove sensationalism

Five Marketing Activites

Tuesday, April 5th, 2016
  1. Fix it up
    Remove that number one impediment to your ability to market well – an incomplete and outdated database. Bite the bullet print it all out – what ever you have to do start correcting it and fill in the gap.
  2. What’s being entered?
    For all you business owners – have you stopped and asked your office managers / PA’s what data they are – or more importantly – aren’t entering into your database?
  3. Harvest
    Devise a budget and harvesting plan on how you’re going to get the gaps filled in for email addresses and other info but for goodness sakes don’t just think you can send a letter or put a paragraph in a newsletter asking people to make the effort of mailing the info back to you. THEY WON’T. So make it a campaign, contest whatever – but you must put an inducement behind it – thus the budget.
  4. Gather new database requirements
    Think about what new goods or services you’d like to offer, or new cross marketing opportunities you’d like to take up over the next two years. Then decide what information you’d need to do it. Then the beginning of next year, start collecting it.
  5. Remember activity out = activity in.
    The amount of time and energy you spend next year marketing and developing new business will be proportional to the amount that comes in.

When emails go unanswered

Tuesday, March 29th, 2016

How much business is lost, goodwill diminished through non-response? It’s ghastly how many emails that go unanswered (I’m not talking about marketing or newsletter emails). Here’s two tips to help you battle email overload and monitor the problem.

1. Set a two step rule up to automatically respond to email website enquires. Send an automatic response, then move the email to a folder to be personally answered at a less busy time. You can add another step by automating a copy of the incoming web enquiry to go to a manager to initiate a monitoring system.

2. If you send an important email, blind carbon copy yourself. Drag & drop your copy into Tasks and set a date. When the Task pops up, you’ll remember if you’ve received a response. If not, drag & drop the Task back into your inbox (it will turn it into an email again). Erase the Task notations and put this in the subject line before you send.
You haven’t answered my email. 

This works EVERY time. You’ll normally have a response within an hour.

Improving your conversations

Tuesday, March 22nd, 2016

Improving conversations

If you watch a dog or cat, you’ll notice their ears turning to catch sounds. And when you call them, boy do their ears perk up! Think of your listener doing this every time you bring them into your conversation with the word ‘you’. Eliminate as many I’s and me’s as you can and turn your stories around. A correct I to you ratio and
stories are some of the best ways to help you get your point across, from increasing the size of a sale to impressing a potential client, staff member or acquaintance. Stories can even be used to pacify an irate customer – they help get your point across in a
memorable and persuasive manner.

Wrong: I have a client called Bob.
Right: You might know someone like Bob, a client of mine.

Wrong: I love this.
Right: You’ll really enjoy this.

Bonus
What’s on the wall
When you go to someone’s office for the first time, look at what’s on the wall. It gives you something – a sail boat, golf, accreditation, family size – to talk about initially, to build rapport.

Top Five Time Management Mistakes

Tuesday, March 15th, 2016

How many are you guilty of?

How can you effectively manage your busy day? Time management is not

necessarily working “harder,” but rather, “smarter.” Here are five time management

mistakes we should all avoid to increase our daily success both on and off the job,

in less time, and with less stress.

 

1. Starting your day without a plan of action. Time management is doing

the right things initially.

 

2. Losing balance in your life. Our lives comprise seven vital areas that need

balance. These areas include health, family, financial, intellectual, social,

professional, and spiritual. If we neglect any one area, we will eventually

sabotage our success.

 

3. Working with a messy desk or work area. Studies have shown that the

person who works with a messy desk spends, on average, one and a half

hours per day looking for things or being distracted by things.

 

4. Getting insufficient sleep. Studies show that nearly 75% of us complain

on a regular basis that we are tired. Most people get the quantity, but lack

the quality of sleep, due to stress overload from the busy day.

 

5. Giving up a lunch break. Many do not take a lunch break. Studies have

shown that after doing what we do for several hours, we start to “dull out.”

A lunch break, even a short fifteen-minute break, gives us a chance to get

our batteries charged up again to more effectively handle the afternoon’s challenges.

Do Some Homework

Tuesday, March 8th, 2016

How much time do you take researching a prospect before your initial contact? Following  several presentations at a Bi-annual Asia Pacific conference for a charitable organisation, one of their Australian managers made this comment. “Debbie the most important point I’m taking home from you isn’t one you mentioned, it’s what you vividly demonstrated throughout this conference. It hit me that I wasn’t doing any research before going to talk to prospective business partners or donors. I just front up the meeting, talk about us and ask for donations or support. It is now clear to me that we can be much more successful by understanding them more. Putting their shoes on. Empathising how we can be of help to them also.”

Strategy: Do your homework first so you can better define how they’ll benefit from working with you.

Five Permission Email Marketing TIps

Tuesday, March 1st, 2016

Marketing? Follow these five tips

1. Only email those who have asked. It’s the law

If someone hands you their business card, don’t assume you can just add them to your email list. Ask first – the best time to mention it is when you get the card in your hand. Say something like: ‘I’ve got a great online newsletter, would you like to get a free subscription? You can leave it if it doesn’t appeal.’ Nine out of ten times you’ll get an affirmative answer.

2. Always honour their requests to opt-out.

Make it a simple process. Since people often have multiple email addresses, include on your email the address you have sent it to. This can eliminate a lot of angst on their side and frustration on yours.

3. Allow your customers and prospects to give you their preferences.

Information: how much and how often do they want it? For example, if you’re doing a daily email – cater to those who might prefer to have only some of the information. This makes it more relevant for them instead of having to scan through the entire email.

4. Do not sell or rent your lists.

Your email list can be your goldmine, one of the most valuable assets of your business. Don’t ruin it by selling or renting your email list.

 5. Give and take.

You don’t think people give you their email addresses out of the goodness of their hearts do you? They do it in exchange for something of value to them. A gift, Information. Education. White paper. Chance to win. Be creative, but truly add value.

Have Killer Questions Prepared

Tuesday, February 23rd, 2016

When you go to see a prospective client, what questions do you ask? Do you have a set of “Killer Questions” that could really impress the company? These are the ones to ascertain whether you are fright for the job (or your company is) and to sell yourself, your credibility, your expertise.

Here are several to get you thinking.

  • What do you want me to say to your employees that you can’t say?
  • If you polled people working with me, what is the one piece of information you would have wanted them to take away?
  • What is THE MAJOR people issue you are faced with right now?
  • What changes do you want to see happen in your organization as a result of this work?
  • What challenges are you facing at the moment?
  • Define three outcomes you would like to achieve?
  • After the job/consulting/contract/work is done, what do you expect your staff to: A. Do differently? B. Feel differently?
  • What messages have you been sending to your people that you want a perceived outside expert to endorse?
  • What is the greatest challenge facing this particular industry/sector right now?
  • What is the greatest issue constraining your organisation’s growth right know?
  • If I asked a range of your customers what they thought of your service, what might they say?
  • What is the greatest need for attitude or skill development amongst your staff?

Android or iPhone lost? Stolen? How to get it back

Tuesday, February 16th, 2016

Here is a fabulous tip to share. Have you had your  iPhone or Android phone stolen? Lost at an event? In a taxi or hotel? You can pinpoint where it is to try to get it back

Both Apple and Samsung have built in apps that when activated from the internet will show a message on your phone with a special password allowing the person to unlock the phone and call you

Both Apple and Samsung have built in apps that when activated from the internet will show a message with a special password allowing the person to unlock the phone; call you. You can also wipe all the data off the phone.

Here are two how-to links:

iPhone http://www.wikihow.com/Track-an-iPhone-With-Find-My-iPhone

Android http://www.knowyourmobile.com/mobile-phones/android-device-manager/22393/android-device-manager-what-it-and-how-use-it

Hope you never need this!

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Books

Marketing in Today's Wired World

Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition.
Read more...

101 Quick Tips for Google and Email
101 Outlook and Google Tips Debbie's years of experience working with email and Google are packed into this easy to read #1 bestselling book.
Read more...

101 Quick Tips: Create a Great Customer Experience
101 Customer Experience Tips do you want more sales, referrals and repeat business? Then you need this book! You won't want to miss these 101 tips to place your head and shoulders above the crowd to build customer loyalty, word of mouth, and profits.
Read more...

101 Quick Tips: Surviving the Kids
101 Balancing Tips with nine children between them and busy careers, let Debbie and Mary Lambie use their experience to make this practical little book a goldmine of solutions for you.
Read more...

Conquer Your Email Overload Superb Tips and Tricks For Busy People
Save hours a week using clever, timesaving 'how-to' solutions to the top problems you have using email, your calendar, address books/contacts.
Read more...