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Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Quick And Easy New Business- Business Success

Let me retell a story told to me over coffee by one of the fabulous members of the Electrical and Communications Association Queensland during their National Conference in Ayers Rock.

"Debbie, we had a large contract that was coming in a few month, but in the interim we needed to take up the slack. Naturally we thought we'd go to our customers first and see if we could get some new business from them.

We initially thought we'd contact 1000 of them with the idea of offering a complimentary check of their external electrical connection. We began with a trial of 100 letters and got 80 appointments! In fact we got so much work from that first mailout of 100 we couldn't even contemplate sending more letters we were so flat out!!!"

So whats the point?

  1. Your customer database is one of your most valuable assets.
  2. Go to the people that know you and love you first for more business.
  3. How easy is it to think of an angle and contact them? One of my favourite stories is when someone who had heard my presentation six months prior, sat next to me on the way home from the NZ Financial Planning Conference Gala dinner July 2002. He said "Debbie, you inspired me so much that I asked my PA to work a few evening to contact my clients by phone to get their email addresses. Everytime she called a client, they wanted to speak with me. You know Debbie, I have done hundreds of thousands of dollars in new business and I still haven't even sent out one email".
  4. Here's a great P.S. to add to any communication (especially invoices) "Your Referral Is Our Greatest Compliment"

P.S. How good is your database? Consider checking out Superb Tips and Tricks For Managing Your Customer Information. This book is 1/2 database strategy and 1/2 stunning time saving tricks on how to quickly and profitably use it.


Debbie Mayo-Smith called the Queen of Productivity is an International Motivational Business Speaker and best selling author! (http://www.successis.co.nz) Let Debbie help you with easy practical ways to improve your business profitability, personal productivity and work life balance. Debbie lives in NZ and travels the world speaking, writing and training. Why not enrol for our free newsletter?


This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink www.successis.co.nz


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