Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Your Customer's Top Four Article Interests

Do you do sales letters, emails, mail drops, newsletters? Want better results? Let me sum up a fabulous case study (from Marketing Sherpa) I’ve just read for you.

Hoping to improve the lackluster web click troughs
For weekly promotional emails, the marketing team thought they’d do something different. They struck gold by accident one week when for April Fools Day they titled an article: Top 10 April Fools Office Pranks. Surprisingly the click throughs not only jumped, but many were from people who hadn’t clicked for over one year!

While this article was about going from email to websites, you certainly will get similar results for all your communications. This is from Marketing Sherpa.

Top 4 Types Of Communication That Appeal To Customers

1. Humour (10 excuses for being late)
2. Headlines with numbers (4 top tips, 10 ways to)
3. Controversial topics
4. Business advice.

So make this idea your own. In your letters. Your newsletter articles. Your Flyers. Get attention by using this advice. Additionally you can see the tone of the articles weren’t ‘me, me, me’. Rather it was what’s in it for the reader.


Debbie Mayo-Smith called the Queen of Productivity is an International Motivational Business Speaker and best selling author! (http://www.successis.co.nz) Let Debbie help you with easy practical ways to improve your business profitability, personal productivity and work life balance. Debbie lives in NZ and travels the world speaking, writing and training. Why not enrol for our free newsletter?


This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink www.successis.co.nz


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