Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Improve your online customer newsletters

With everyone suffering from email overload and the average online newsletter being anything but a newsletter, here’s three tips to get your online newsletters noticed, valued and read:

1. Espresso versus the latte bowl.
Short, quick, succinct – but with personality.

2. Them, not you What can you put in it to make your readers more interested? You can sell a little bit, but it can’t be the real reason for your newsletter (even though that is exactly what you want).

3. Business interests, not business activity While doing research for a speaking engagement, I interviewed a typical large client – the head of collections for a large bank. I asked, ‘What are you interested in reading for business?’ He replied, ‘Not collections. That’s a piece of cake. I’m interested in articles on leadership, on motivating staff, on training
staff . . .’

Have you thought of this angle when doing your customer communications?

 


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