Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Improve your database

If you have a simple Excel customer database, don’t have a different field for every variable – categorise instead.

The wrong way

You set up a column for customers, a column for prospects, a column for old clients and a column for suppliers.

The right way

Instead have one column called Customer Type and have different categories (or variables) for the content– being customer, old customer, prospect, supplier, etc. Sort by category when you need to contact a specific group.

 


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